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Case study · RV park & campground
Stillwaters Creek RV Park
Stillwaters Creek RV Park
126 tracked reservations from $1,410 in Google Ads, plus a Framer site built to turn visitors into guests.
126 tracked reservations from $1,410 in Google Ads, plus a Framer site built to turn visitors into guests.
Industry
RV park & campground
Platform
Framer
What I did
Google Ads · Booking tracking · Web design
Live site
01 / The challenge
Stillwaters Creek RV Park sits on 100 wooded acres near Fall Creek Falls in Spencer, Tennessee. The owners wanted more direct reservations, and a clear answer to a simple question: how many bookings is the advertising actually bringing in?
Stillwaters Creek RV Park sits on 100 wooded acres near Fall Creek Falls in Spencer, Tennessee. The owners wanted more direct reservations, and a clear answer to a simple question: how many bookings is the advertising actually bringing in?
02 / What I built
I built the site in Framer and connected Google Ads to the park’s Campspot booking system through Google Tag Manager and GA4, so every reservation and its dollar value is tracked back to the ad that brought it in. Search campaigns are built around travelers planning trips to Fall Creek Falls.
I built the site in Framer and connected Google Ads to the park’s Campspot booking system through Google Tag Manager and GA4, so every reservation and its dollar value is tracked back to the ad that brought it in. Search campaigns are built around travelers planning trips to Fall Creek Falls.
Google Ads
Booking tracking
Web design
Framer
03 / The result
From September 15 to November 1, 2026, $1,410 in Google Ads produced 126 tracked reservations worth $17,234. The Search campaign alone turned $699 into 48 reservations worth $7,300.
From September 15 to November 1, 2026, $1,410 in Google Ads produced 126 tracked reservations worth $17,234. The Search campaign alone turned $699 into 48 reservations worth $7,300.
126
126
tracked reservations
$11.19
$11.19
ad spend per reservation
12.2x
12.2x
return on ad spend
Free Booking Audit
See where your bookings are slipping.
Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.
Free Booking Audit
See where your bookings are slipping.
Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.
Free Booking Audit
See where your bookings are slipping.
Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.