Google Ads management

Ad spend in.
Real bookings out.

Google Ads for owner-run booking businesses. Search and Performance Max campaigns, measured in real reservations from your booking system, with a dollar amount on every one.

Google Ads for owner-run booking businesses. Search and Performance Max campaigns, measured in real reservations from your booking system, with a dollar amount on every one.

Proof from a real RV park

$1.32K in Google Ads. $17.2K in tracked reservations. 47 days.

127

tracked reservations

$10.39

ad spend per reservation

13x

return on ad spend

Stillwaters Creek RV Park, Sep 18 to Nov 3, 2026, all campaigns. Campspot reservations tracked in Google Ads. Your results will vary.

01 / The problem

Your ad report should answer one question. How many bookings did I get?

Your ad report should answer one question. How many bookings did I get?

Most small-business ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from the booking system, with a real dollar amount.

Most small-business ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from the booking system, with a real dollar amount.

02 / What’s included

What you get every month.

What you get every month.

01

Tracking first

Tracking first

Bookings connected before any spend is judged.

Bookings connected before any spend is judged.

Google Tag Manager, GA4, and your booking system, tested with a real booking.

02

Search campaigns

Search campaigns

Show up when people search for what you offer, near you.

Show up when people search for what you offer, near you.

Tight keywords and negatives, so you don’t pay for curious clicks.

03

Performance Max

Performance Max

Reach guests across Search, YouTube, Maps, and Gmail.

Reach guests across Search, YouTube, Maps, and Gmail.

Launched once tracking proves what works, and fed real booking data.

04

Monthly tuning

Monthly tuning

Budgets, bids, and ads adjusted every month.

Budgets, bids, and ads adjusted every month.

Plus a one-page report: spend in, bookings out, cost per booking.

04 / How it works

Up and running fast. Reported every month.

Up and running fast. Reported every month.

First

I connect your booking system to your ads.

I connect your booking system to your ads.

Then

Campaigns go live without the long agency runway.

Campaigns go live without the long agency runway.

Every month

You get one page showing what you spent and how many bookings it brought in.

You get one page showing what you spent and how many bookings it brought in.

03 / Why I work this way

Tracking before spend. Every time.

Tracking before spend. Every time.

Google’s bidding is only as smart as what you tell it counts. Tell it button clicks and it finds more people who click. Tell it real bookings and their value and it finds more people who book. That’s why tracking goes in before I judge a single dollar.

Google’s bidding is only as smart as what you tell it counts. Tell it button clicks and it finds more people who click. Tell it real bookings and their value and it finds more people who book. That’s why tracking goes in before I judge a single dollar.

05 / Results

Results, with the receipts.

Results, with the receipts.

Stillwaters Creek RV Park

127 reservations from $1.32K in ads.

127 reservations from $1.32K in ads.

That’s $17.2K in Campspot reservations tracked back to Google Ads, or about $13 in bookings for every ad dollar.

Sep 18 to Nov 3, 2026 · Google Ads + Campspot

06 / Fit

A short roster, on purpose.

Simon Stauber, founder of Stauber Creative

You work with me, not an account manager. I only take on as many clients as I can give my full attention. Google Ads is part of the Growth Plan, from $1,250 a month plus at least $750 a month in ad spend, paid directly to Google.

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA