Booking & conversion tracking

Stop counting clicks.
Count bookings.

Tracking that connects your booking system to Google Ads and GA4, so every report counts real reservations and their value, not button clicks.

Tracking that connects your booking system to Google Ads and GA4, so every report counts real reservations and their value, not button clicks.

Proof from a real RV park

$1.32K in Google Ads. $17.2K in tracked reservations. 47 days.

127

tracked reservations

$10.39

ad spend per reservation

13x

return on ad spend

Stillwaters Creek RV Park, Sep 18 to Nov 3, 2026, all campaigns. Campspot reservations tracked in Google Ads. Your results will vary.

01 / The problem

A click on “Book now” isn’t a booking.

A click on “Book now” isn’t a booking.

Most small-business ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from the booking system, with a real dollar amount.

Most small-business ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from the booking system, with a real dollar amount.

02 / What’s included

What I set up.

What I set up.

01

Google Tag Manager

Google Tag Manager

One clean container for every tag on your site.

One clean container for every tag on your site.

Named and documented, so anyone after me can read it.

02

GA4

GA4

Events that match how guests actually book.

Events that match how guests actually book.

Key events and revenue, not every scroll and click.

03

Google Ads conversions

Google Ads conversions

Only real reservations count as conversions.

Only real reservations count as conversions.

With booking value, so Google bids toward revenue.

04

Your booking system

Your booking system

Works with most online booking systems.

Works with most online booking systems.

Including Campspot, FareHarbor, and Cloudbeds. Tested with a real booking.

04 / How it works

Up and running fast. Reported every month.

Up and running fast. Reported every month.

First

I audit what your accounts count as a conversion today.

I audit what your accounts count as a conversion today.

Then

I rebuild the tracking and test it with real bookings.

I rebuild the tracking and test it with real bookings.

Every quarter

I check Google Ads against your booking system, line by line.

I check Google Ads against your booking system, line by line.

03 / Why I work this way

If the numbers are wrong, every decision is.

If the numbers are wrong, every decision is.

Budgets, bids, and campaigns all follow what your tracking says is working. So I start there, test it with real bookings, and check it against your booking system every quarter. You see the same numbers I do.

Budgets, bids, and campaigns all follow what your tracking says is working. So I start there, test it with real bookings, and check it against your booking system every quarter. You see the same numbers I do.

05 / Results

Results, with the receipts.

Results, with the receipts.

Stillwaters Creek RV Park

127 reservations from $1.32K in ads.

127 reservations from $1.32K in ads.

That’s $17.2K in Campspot reservations tracked back to Google Ads, or about $13 in bookings for every ad dollar.

Sep 18 to Nov 3, 2026 · Google Ads + Campspot

06 / Fit

A short roster, on purpose.

Simon Stauber, founder of Stauber Creative

You work with me, not an account manager. I only take on as many clients as I can give my full attention. Tracking is the first step of every Growth Plan, from $1,250 a month plus a $1,500 setup. The free audit checks it too: I’ll tell you if your current tracking counts the wrong things.

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA