Tour, charter & experience marketing

The gear is packed.
Let’s fill every trip.

Google Ads, your website, and local search for tours, charters, and experiences. Every dollar tracked to a real booked seat.

Google Ads, your website, and local search for tours, charters, and experiences. Every dollar tracked to a real booked seat.

Proof from a real booking business

$1.32K in Google Ads. $17.2K in tracked reservations. 47 days.

127

tracked reservations

$10.39

ad spend per reservation

13x

return on ad spend

Stillwaters Creek RV Park, Sep 18 to Nov 3, 2026, all campaigns. Campspot reservations tracked in Google Ads. Your results will vary.

01 / The problem

Your ad report should answer one question. How many seats did I book?

Your ad report should answer one question. How many seats did I book?

Most tour ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from your booking system, with a real dollar amount.

Most tour ad accounts count button clicks as wins. One account I work on showed 5,196 conversions from 7,138 clicks. A 73% conversion rate isn’t real. So I rebuilt the tracking. Now every booking in the report is a real reservation from your booking system, with a real dollar amount.

02 / The journey

Three steps. You’ve already taken the hardest one.

Three steps. You’ve already taken the hardest one.

0

0

Up and running

Up and running

Permits, insurance, gear, first guests, long days. You did this part.

1

1

You are here

Viable

Viable

Guests book and leave great reviews. Most still find you through TripAdvisor, Viator, or word of mouth, and the slow months are hard to fill.

2

2

Growing

Growing

The right guests find you on purpose, book direct, and you can see which ad dollars filled which trips. This is the step I help with.

03 / What I do

One plan. Three ways it fills your trips.

One plan. Three ways it fills your trips.

01

Google Ads

Google Ads

Measured in reservations, not clicks.

Measured in reservations, not clicks.

127 tracked reservations for one client since September 18.

02

Your website

Your website

Built so guests can book in a few taps on their phone.

Built so guests can book in a few taps on their phone.

Fixed as part of the plan, rebuilt only when it’s costing you bookings.

03

SEO & AEO

SEO & AEO

Found when travelers search “things to do” or ask AI what to book.

Found when travelers search “things to do” or ask AI what to book.

AI assistant visits to one client’s site grew from 8 in July to 66 in October.

04 / Your season

Campaigns that follow your calendar.

Campaigns that follow your calendar.

Peak season

Win the searches that book your best days first.

Win the searches that book your best days first.

Shoulder season

Fill the weeks before and after with targeted campaigns.

Fill the weeks before and after with targeted campaigns.

Groups

Reach private groups, team outings, and parties looking to book together.

Reach private groups, team outings, and parties looking to book together.

05 / How it works

Up and running fast. Reported every month.

Up and running fast. Reported every month.

First

I connect your booking system to your ads.

I connect your booking system to your ads.

Then

Campaigns go live before your next season, without the long agency runway.

Campaigns go live before your next season, without the long agency runway.

Every month

You get one page showing what you spent and how many seats it booked.

You get one page showing what you spent and how many seats it booked.

06 / Results

Results, with the receipts.

Results, with the receipts.

Stillwaters Creek RV Park

127 reservations from $1.32K in ads.

127 reservations from $1.32K in ads.

That’s $17.2K in Campspot reservations tracked back to Google Ads, or about $13 in bookings for every ad dollar.

Sep 18 to Nov 3, 2026 · Google Ads + Campspot

07 / Fit

A short roster, on purpose.

Simon Stauber, founder of Stauber Creative

You work with me, not an account manager. I only take on as many clients as I can give my full attention. This fits owner-run tour, charter, and experience companies that take bookings online, invest in doing things well, and can spend at least $750 a month on ads.

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA

Free Booking Audit

See where your bookings are slipping.

Send me your site. I’ll review your tracking, ads, and pages, and send you a short list of what I’d fix first. It’s free, and you can use it with or without me.

© 2026 Stauber Creative · Redondo Beach, CA