
Case study
the fascinated traveler
Overview
Lizzie Semmer is a luxury travel agent based in Portugal who specializes in bespoke itineraries for families and experienced travelers. With deep relationships across top hotel brands like Four Seasons, Virtuoso, and Rosewood, she needed a website that matched the quality of the experiences she curates. Her previous web presence didn't reflect who she was or who she was building for.
I designed and built a custom Framer site that leads with warmth and wanderlust while staying clean and conversion-focused. The design highlights her two core service offerings, showcases her impressive roster of hotel partnerships, and weaves in genuine client testimonials to build trust quickly. The copy and layout work together to attract luxury travelers who want a real expert in their corner, not just another booking tool.
The result is a site that feels as well-traveled as Lizzie herself, giving potential clients an immediate sense of who she is and why she's the right person to plan their next trip.
Scroll to See More
